There is such an intrinsic partnership between design and copy. If the design is bad, no copy can save it and if the copy is bad, design can't help either. But as much as I love great design, it is the messaging that has the ability to win me over.
With MyHabit.com, I get both.
After getting this tweet I took the time to really check out the site.
Which is when I became smitten with the buyer's copy... especially Meredith's.
And then I found these...
To take the cake, I soon later learned they use live video for their product shots. This is a display method I think all online retailers should use.
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